Prima di tutto dobbiamo fare una precisazione, sul web si trovano molti professionisti che offrono diverse soluzioni per creare siti web, il giudizio, se questi siti internet sono fatti in maniera professionale o meno, spetta sempre al cliente finale.
La mia offerta standard per siti vetrina parte da 499 € e per siti e-commerce parte da 750 €/1000 €, il perché di questi prezzi convenienti è semplice! Io sono un consulente SEO e Webmaster Freelance per passione, la realizzazione tecnica del sito internet la affido a CMS come WordPress quindi mi libero della parte back office di programmazione, che ha un costo che incide del 70% sul totale di preventivi di chi non utilizza CMS come WordPress, visto che questa parte devono progettarla ex novo, per concentrarmi solo sui contenuti e su back link di qualità da siti esterni.
Un sito web vetrina che costa più di 500 € secondo me è troppo a meno che non commissionate la progettazione da zero ad un webmaster puro che faccia solo questo, idem per quanto riguarda e-commerce con prezzi superiori ai 1000 € sempre per la stessa ragione di prima. Gli E-commerce superiori a 1000 € devono avere delle caratteristiche particolari (creazione back office personalizzato, 50.000 prodotti con 30.000 varianti, essere tradotto i più lingue ecc…)
La realizzazione di un sito web parte sempre da una programmazione approfondita e studiata a tavolino, quindi bisogna prevedere che ci saranno dei costi tecnici, costi di mantenimento, costi pubblicitari (seo, sem, social marketing). Alla luce di tutto ciò, risulta ovvio che se vi propongono un preventivo senza queste spese dettagliate è probabile che il professionista non sia poi così professionale.
Di sicuro io scarterei a priori tutti quei siti on line che offrono soluzioni professionali free che sembrano convenienti ma che alla fine si rivelano solamente tempo sprecato senza ottenere risultati validi.
Il mio lavoro è fare SEO ovvero creare testi performanti e che convertano in contatti. Un sito professionale, se vuole essere in prima pagina di Google, deve essere seguito giornalmente e deve avere una persona dedicata a tal proposito per controllare ed aggiustare eventuali cose non andassero bene.
Il nome del tuo dominio ha un costo che parte da 10 €/anno ma al quale bisogna aggiungere anche le performance una buona sicurezza informatica, certificato SSL e tutto questo fa lievitare il costo fino a 150 € /anno che è il prezzo per il rinnovo del dominio compreso di assistenza tecnica che propongo ai miei clienti.
Altro step importante è questo: a chi rivolgermi per la realizzazione del sito internet professionale? Sia il Webmaster freelance che la Web Agency strutturata, sono in grado di realizzare il vostro sito web, e allora chi scegliere? Semplice domanda e semplice risposta : un Webmaster freelance, se può farvi vedere i risultati del suo lavoro su clienti reali ed esperienza di webmarketing e SEO, di sicuro è una soluzione molto più economica di una Web Agency strutturata che, per ovvie ragioni di personale e costi fissi di uffici, server, pubblicità, costa se non il doppio rispetto ad un Webmaster freelance.
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