Oggi voglio scrivere di un argomento a me caro, come riconoscere ed evitare le fregature nella SEO.
Molte persone negli ultimi mesi, mi contattano disperate perchè la vecchia Web Agency/ Consulente SEO non ha fatto un buon lavoro ed, anzi, ha rovinato il posizionamento con un modo di operare poco professionale.
Analizzando il lavoro dei “colleghi” scopro delle vere e proprie truffe a danno delle aziende da parte di chi si improvvisa Consulente SEO.
Qua di seguito un vademecum per evitare di prendere le solite 2/3 fregature sperando possa esservi utile:
Una delle truffe più tipiche dei falsi consulenti SEO è proporre campagne di link building basate principalmente su siti come WordPress, Blogspot, Digilander, facendo vedere al cliente report dove viene mostrato che questi siti hanno un DA/ZA altissimo e tanti domini che li linkano…
Bene ! Sappiate che il fatto che un sito abbia metriche alte di per sé è irrilevante se non c’è linking interno verso l’articolo con il link alla vostra azienda. E’ di fondamentale importanza che un guest post sia inserito dentro l’architettura di un sito e non deve trovarsi oltre a 5 click dalla homepage, se l’articolo è troppo distante dalla Home page il link è inutile. A titolo informativo sappiate che, se tutti possono linkare liberamente in un sito, il link da quel sito non vale nulla, a prescindere dai valori mostrati dal tool.
Il mio consiglio è di controllare tramite strumenti per webmaster il profilo di backlink che avete, se il vostro Consulente SEO vi ha inserito tanti link da siti come quelli citati sopra, e molto probabile che abbiate nel breve termine un problema…
La seconda fregatura usata da “falsi consulenti SEO” è usare “PBN” riciclate. Ovvero questi trovano domini scaduti, li registrano, e li usano SOLO per linkare i loro clienti e i loro progetti.
Il problema si ha quando alla fine si dispone di un profilo backlink con SOLO questi link, quasi tutti ad ancora secca. Quello che succede è che i primi 6 mesi vai benissimo, poi pian piano la crescita rallenta, poi cominci ad andare lentamente giù, le provi tutte, non cambia nulla e non capisci perché… Un’azienda in un settore normale non dovrebbe mai avere un profilo basato unicamente o principalmente su PBN.
P.S. Un consiglio gratis : chiedete sempre a un Consulente SEO oppure ad una Web Agency una campagna pulita, che porti anche un minimo di traffico e visibilità positiva al brand da siti reali. Chiedetevi sempre: se non esistesse la SEO, vorrei un link da questo sito? Se la risposta è no, rifiutatelo.
Alcuni consulenti SEO/Web Agency vi mostreranno qualche sito posizionato per impressionarvi. Qui dovete fare attenzione ed avere l’umiltà di capire che non è facile a colpo d’occhio capire se il lavoro fatto è buono. I tools SEO ingannano, i grafici in crescita possono significare tutto e nulla.
Consigli finali per scegliere un Consulente SEO/ Agenzia Web:
Cookie | Durata | Descrizione |
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cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
JCS_INENREF | 1 hour | The cookie is a part of the website security measures and is used for anti-spam purposes. |
JCS_INENTIM | 1 hour | The cookie is a part of the website security measures and is used for anti-spam purposes. |
PHPSESSID | session | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
_GRECAPTCHA | 5 months 27 days | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
_wpss_h_ | 1 hour | This cookie is used for anti-spam and security of the website. |
_wpss_p_ | 1 hour | This cookie is used for anti-spam and security of the website. |
Cookie | Durata | Descrizione |
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d | 3 months | Quantserve sets this cookie to anonymously track information on how visitors use the website. |
Cookie | Durata | Descrizione |
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CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
u | 1 year | This cookie is used by Bombora to collect information that is used either in aggregate form, to help understand how websites are being used or how effective marketing campaigns are, or to help customize the websites for visitors. |
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_gtag_UA_54545659_3 | 1 minute | Set by Google to distinguish users. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
__gads | 1 year 24 days | The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites. |
Cookie | Durata | Descrizione |
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ab | 1 year | Owned by agkn, this cookie is used for targeting and advertising purposes. |
CMID | 1 year | Casale Media sets this cookie to collect information on user behavior, for targeted advertising. |
CMPRO | 3 months | CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising. |
CMPS | 3 months | CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads. |
CMST | 1 day | Casale Media sets this cookie to collect information on user behavior, for targeted advertising. |
DSID | 1 hour | This cookie is set by DoubleClick to note the user's specific user identity. It contains a hashed/encrypted unique ID. |
id | 1 year 1 month | Set by Google DoubleClick, this cookie is used to create user profiles to display relevant ads. |
IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
KADUSERCOOKIE | 3 months | The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads. |
KTPCACOOKIE | 1 day | The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads. |
mc | 1 year 1 month | Quantserve sets the mc cookie to anonymously track user behaviour on the website. |
mdata | 1 year 1 month | This cookie is used by Media Innovation group and registers a unique ID to identify a visitor on their revisit, in order to show them relevant ads. |
ov | 1 year 1 month | This cookie is set by the provider mookie1.com. This cookie is used for serving the user with relevant content and advertisement. |
test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
uuid | 3 months | MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising. |
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
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