Nel vasto e sempre più competitivo mondo del web, la visibilità è tutto. Quando si tratta di essere trovati dai motori di ricerca, ogni dettaglio conta. Uno degli elementi fondamentali di ottimizzazione per i motori di ricerca (SEO) spesso trascurati è l’URL. Molte persone tendono a concentrarsi sul contenuto e sulle parole chiave, trascurando l’importanza di una struttura URL chiara e ottimizzata.
Devi sapere che le URL svolgono un ruolo cruciale nella SEO e possono avere un impatto significativo sulla visibilità del tuo sito web. In questo articolo, ti spiego l’importanza della URL per la SEO e ti fornisco alcuni suggerimenti pratici su come creare URL ottimizzate per i motori di ricerca.
Un URL (Uniform Resource Locator) è l’indirizzo web che identifica univocamente una risorsa su internet. È la stringa di caratteri che inserisci nella barra degli indirizzi del tuo browser per accedere a una pagina web specifica. Gli URL sono importanti per la SEO perché forniscono agli utenti e ai motori di ricerca informazioni cruciali sulla struttura e sul contenuto di una pagina web. Un URL ben strutturato e descrittivo può aiutare i motori di ricerca a comprendere di cosa si tratta la pagina e a indicizzarla correttamente nei loro risultati di ricerca.
Essere descrittivo e conciso le la chiave del successo: L’URL dovrebbe essere chiaro e descrittivo del contenuto della pagina. Utilizza parole chiave pertinenti che riflettano il tema della pagina.
Mantenere la struttura semplice e chiara: Evita di utilizzare caratteri speciali, numeri e stringhe di codice complesse nelle tue URL. Usa invece parole chiave e frasi che siano comprensibili per gli utenti e i motori di ricerca.
Utilizzare trattini (-) al posto di underscores (_): I trattini sono preferibili agli underscores perché sono più facili da leggere e interpretare sia dagli esseri umani che dai motori di ricerca. Inoltre, i trattini vengono trattati come spazi dai motori di ricerca, mentre gli underscores no.
Evita URL lunghi e poco chiari: Gli URL troppo lunghi possono essere difficili da leggere e memorizzare per gli utenti. Cerca di mantenere gli URL concisi e significativi, eliminando parole e frasi superflue.
Utilizza la struttura della cartella in modo logico: Organizza le tue pagine all’interno del tuo sito web in modo logico utilizzando una struttura a cartelle. Ad esempio, se hai un sito web che vende scarpe, potresti organizzare le pagine in modo che l’URL per la categoria delle scarpe da corsa sia simile a “sito.com/scarpe/corsa”.
Evita i duplicati: Assicurati che ogni pagina del tuo sito abbia un URL univoco. Gli URL duplicati possono confondere i motori di ricerca e danneggiare il posizionamento del tuo sito nei risultati di ricerca.
Utilizza URL amichevoli per i dispositivi mobili: Assicurati che gli URL del tuo sito siano ottimizzati anche per i dispositivi mobili. Gli utenti che accedono al tuo sito da dispositivi mobili dovrebbero avere un’esperienza di navigazione fluida e intuitiva, e gli URL ottimizzati possono contribuire a questo scopo.
In conclusione, l’importanza della URL per la SEO non può essere sottovalutata. Un URL ben strutturato e ottimizzato può migliorare la visibilità del tuo sito web nei motori di ricerca, aumentando il traffico e portando a una maggiore conversione. Seguendo i suggerimenti forniti in questo articolo e facendo attenzione alla creazione di URL chiari, descrittivi e concisi, puoi migliorare significativamente le tue strategie di SEO e ottenere risultati migliori sui motori di ricerca.
Cookie | Durata | Descrizione |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
JCS_INENREF | 1 hour | The cookie is a part of the website security measures and is used for anti-spam purposes. |
JCS_INENTIM | 1 hour | The cookie is a part of the website security measures and is used for anti-spam purposes. |
PHPSESSID | session | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
_GRECAPTCHA | 5 months 27 days | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
_wpss_h_ | 1 hour | This cookie is used for anti-spam and security of the website. |
_wpss_p_ | 1 hour | This cookie is used for anti-spam and security of the website. |
Cookie | Durata | Descrizione |
---|---|---|
d | 3 months | Quantserve sets this cookie to anonymously track information on how visitors use the website. |
Cookie | Durata | Descrizione |
---|---|---|
CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
u | 1 year | This cookie is used by Bombora to collect information that is used either in aggregate form, to help understand how websites are being used or how effective marketing campaigns are, or to help customize the websites for visitors. |
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_gtag_UA_54545659_3 | 1 minute | Set by Google to distinguish users. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
__gads | 1 year 24 days | The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites. |
Cookie | Durata | Descrizione |
---|---|---|
ab | 1 year | Owned by agkn, this cookie is used for targeting and advertising purposes. |
CMID | 1 year | Casale Media sets this cookie to collect information on user behavior, for targeted advertising. |
CMPRO | 3 months | CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising. |
CMPS | 3 months | CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads. |
CMST | 1 day | Casale Media sets this cookie to collect information on user behavior, for targeted advertising. |
DSID | 1 hour | This cookie is set by DoubleClick to note the user's specific user identity. It contains a hashed/encrypted unique ID. |
id | 1 year 1 month | Set by Google DoubleClick, this cookie is used to create user profiles to display relevant ads. |
IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
KADUSERCOOKIE | 3 months | The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads. |
KTPCACOOKIE | 1 day | The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads. |
mc | 1 year 1 month | Quantserve sets the mc cookie to anonymously track user behaviour on the website. |
mdata | 1 year 1 month | This cookie is used by Media Innovation group and registers a unique ID to identify a visitor on their revisit, in order to show them relevant ads. |
ov | 1 year 1 month | This cookie is set by the provider mookie1.com. This cookie is used for serving the user with relevant content and advertisement. |
test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
uuid | 3 months | MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising. |
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Durata | Descrizione |
---|---|---|
04ecbdc3c8cf16f1be009c66ff1e1338 | 4 hours | No description |
058d1dd4c2b7a954880e0bbdb1870438 | 4 hours | No description |
06c08a52fb366b586c4a5a60bd81a032 | 4 hours | No description |
06cf9d7ef1d1881252ce47dd06ac08f3 | 4 hours | No description |
09440368c01217c60d60dd49cb763134 | 4 hours | No description |
0b06a9c49a6ae83407d78fa2c6cbb754 | 4 hours | No description |
0b2c5193e048ed914b2305e520425354 | 4 hours | No description |
0eb805528ad5c11759038444ff2341d9 | 4 hours | No description |
0fc3184b8684aacdd2d4a61212650c67 | 4 hours | No description |
0fe5b5ff96e0ebe112cd7b65a4b80e01 | 4 hours | No description |
12cb367bf061181ec080adeb0a979a63 | 4 hours | No description |
15743677e19d30149a85ea11579014c6 | 4 hours | No description |
1595c8a1e8f3d7936c76235fccb642d4 | 4 hours | No description |
180ccbb64978ceddfede7c1ded4fcc33 | 4 hours | No description |
1e3aa9c49fa6a3708c10698621561970 | 4 hours | No description |
1eff2c6050bd1a67bf59750bde8aa48a | 4 hours | No description |
22cc47102aa5930b376a1e850f9f7998 | 4 hours | No description |
2471fd4fbd0697c13a585de398e09cd6 | 4 hours | No description |
3038be542854f1abfe8398702470e2d9 | 4 hours | No description |
314165b7e8774789dd6594155f831d59 | 4 hours | No description |
31fcd56e023a056286bd963a2b7d9f91 | 4 hours | No description |
34be7884060f1d4b14bb2c0f5475f0d0 | 4 hours | No description |
364de52a19c37e44e56f104a25e869f7 | 4 hours | No description |
36547837130fd63665fd4de9211211f5 | 4 hours | No description |
38e93c3cfe326d787b45698a5a6bbfea | 4 hours | No description |
392959a50eb044c5a7a7de09899c7baa | 4 hours | No description |
3b5808709edd28b3d43cfaf46bdbfe13 | 4 hours | No description |
42db14d707fd007b171fb3cd183c716e | 4 hours | No description |
435d77343474100c952e594530cac6c7 | 4 hours | No description |
45d7cbc98cc5939ccaa31374d9501ee9 | 4 hours | No description |
4a17a7ac22d9100a17fc08365601a82b | 4 hours | No description |
4c3920b813956aad13fbf65e142958aa | 4 hours | No description |
4debd2636f1f4ed491b1fac2ecbe7818 | 4 hours | No description |
4f11801af7e6e577b3058dfbb8f007e9 | 4 hours | No description |
55eeca3eec69236f8c7c606b74d3387b | 4 hours | No description |
5d0c045aeff810303a5e8df2f7748631 | 4 hours | No description |
5d0c8e1d0dc504433e046993f4fa449a | 4 hours | No description |
5df70a264e8f43a64bdc1b79d5efb2e5 | 4 hours | No description |
5fa57ec7b68228177f48af589712c121 | 4 hours | No description |
61b279df23b147bc81ffd53a81fe2957 | 4 hours | No description |
647e91c682ee42138176157cbfadbe66 | 4 hours | No description |
67893c43404db52849ed4ca6cb145346 | 4 hours | No description |
681114604376872d4d04a7324e1f936d | 4 hours | No description |
70bb13372da078a313a3602c4b1108a2 | 4 hours | No description |
735b38aa234c6176d1803e2cd3cf7c20 | 4 hours | No description |
760cdecc7adf05d51d44a2ef21adf908 | 4 hours | No description |
785c4969ce93ee004f1fb17c836905cb | 4 hours | No description |
7978221bfaca83cfd66a6102b88a0e49 | 4 hours | No description |
7f1cd1ee4843eb910e614e7a03e4dd87 | 4 hours | No description |
813a2d9f186728cf33c2a881a88a65b6 | 4 hours | No description |
Contattami con WhatsApp ora !